Study Type
Sample Only Tracker Study
Geography
USA
Sample Size
100 completes per wave
Target Group
ITDM’s and BDMs
INTRODUCTION
- Our client wanted to understand the purchasing behavior of Decision Makers in Finance and Tech/IT Industry.
- Target Audience was Business Decision Makers and IT Decision Makers in 50+ Employee Size Companies
- There was a quota of 50 completes per industry – Finance and IT Industry each with a total sample size of 400 completes in 4 waves.
CHALLENGES
- The challenge was to deliver balanced responses across all both the industries domains with quotas by industries/employee size.
- All completed within 3-4 working days.
APPROACH
- The approach was to deploy targeted sample as well as to send out batches on regular intervals.
- Additionally, as this was a niche audience, a thorough track on the sample out-go was maintained to avoid over-quotas.
