Study Type
Sample Only Study
Geography
India
Sample Size
600 Completes/ month(Monthly tracker since 2015)
Target Group
Aged 13-18 years old
INTRODUCTION
Our client, is looking for respondents aged between 14-30 years old and looking for respondents who have bought sports wear/sports shoes worth at-least Rs. 6000 in the past 12 months from 20 selected cities in India.
CHALLENGES
Targeting respondents aged between 14-17 years old was very difficult due to panel restriction. Since, our panel allows respondents to register with us who are above 18 years old. We targeted parents of teens between 14-17 year old and ask them to let their children to participate in this survey. Additionally, we recruited students for this project to make sure we deliver full feasibility to our client.
APPROACH
- Pre-Screener was used to identify the respondent's age and to know if respondent has any children between 14-17 years old.
- Those respondents who answered that they have children aged between 14-17 years old were allowed to participate in the survey.
- We asked parents to call their children and allow them to participate in the survey.
- Continuous email reminders were sent to achieve the required sample size.
- Due to the lack of targeted sample, we recruited students between the age of 14-17 to make sure we provide full feasiblity to our client and deliver required number of completes every month.
