This is applicable for companies who are interested in user-choice based social media market research. Social media research seeks to develop the marketing concepts to influence the behavior of social media savvy individuals and communities for the growth of products and services .It also helps to know how a specific product is effective, beneficial and sustainable for the consumers who are using that product.
At PRS, by using Social Media Research we help our clients by providing unobserved trend and real time insights resulting in useful opinions and discoveries which might have remained unknown to strengthen the chances of getting candid and accurate data.
Information about how frequently social media was used by individuals is gathered during the recruitment process using structured questions.
