Study Type
Sample Only Study
Geography
USA
Sample Size
150 Completes
Target Group
IT decision Makers (making decision about Servers)
INTRODUCTION
Our client was keen to understand the usage of Virtualization softwares in 1-99, 100-249 and 500+ employee size companies. The Target audience was IT Decision Makers who has a good knowledge about servers and Virtualization Softwares available in the market. The target group was ITDMs/BDMs and IT professionals among various employee size companies with quotas on 1-9, 10-19, 20-49, 50-99 employees along with a fair mix of industries .
APPROACH
- A pre-screener was used to ensure that only respondents who cleared quality check were allowed to participate and only respondents who has a good knowledge of servers and brands gets into the survey.
- Identified sample were deployed along with the pre-screener to cover the targeting parameters.
- High incentives were provided to improve the response rate and lower the dropout rates
- Regular project updates were shared with clients to ensure appropriate actions and sampling structure.
